If you’re a successful owner in the plumbing business and have enjoyed over five years of running a successful organization, congratulations. You’re part of a demographic of about 10-20% of plumbing businesses that make it past the half-decade mark.
As shocking as it might sound, it’s a reality that any prospective plumbing business owner should understand. After five years, somewhere around 90% of all prospective plumbing businesses fail. And believe it or not, choosing the right plumbing marketing agency has a great deal to do with your success – or lack thereof.
What Is the Role of Marketing In a Plumbing Business?
Everyone has a million dollar idea when they start a new business. However, these million dollar ideas are often manifested by a young technician with little to no business or marketing experience. Granted, he might be good at plumbing, but that’s only about 33% of the battle.
This is what makes plumbing marketing companies so important to the business. Because, let’s be honest – the
majority of blue collar guys just aren’t internet savvy. It’s not an insult, it’s not a jab. And on the same token, many of the tech or marketing guys would probably have difficulties unclogging a toilet. It’s just the way it is.
The problem is for startup plumbing companies, they ask, “how profitable is a plumbing business?” They find out that it can be very profitable, and think because they’re well-versed with the ins and outs of plumbing that they’re the next Mr. Rooter. However, what they don’t understand, is that there are actually three vital support pillars for any successful plumbing startup.