8 Best HVAC SEO Tips And Strategies Proven To Boost Leads And Grow Your HVAC Company Faster

About 46% of people searching on google are those looking for products and services in their local area. So, if you’re an HVAC business without a strong presence on search engines, you’re missing out on a huge opportunity to reach new customers and grow your HVAC business.

If you want to boost your Heating and Cooling business leads, you need to make sure you’re visible online. And one of the best ways to do that is through SEO.

However, we understand it can be overwhelming trying to figure out where to start. So many factors go into HVAC SEO, and it can be difficult to know what works.

In this guide, we’ve taken the guesswork and complexity out of the equation with applicable HVAC SEO strategies that will:

  • Improve your business online visibility and drive traffic to your website
  • Generate high-quality and convertible local leads in your service area.
  • Increase your brand’s credibility by positioning you as a trustworthy expert.

What is HVAC SEO?

SEO for an HVAC contractors is the process of improving your business’s online visibility, especially in your service area(s).

The goal is to improve your organic rankings for relevant keywords (such as HVAC Repairs) within your industry. This allows you to attract more qualified leads to your site, which ultimately increases your sales rate.

How Does SEO For HVAC Companies Work?

HVAC SEO marketing is a game that has you competing for two spots. The first spot is the organic search results, which are based on the relevance of your website content to the user’s search query. The second half is the Google maps pack, which is based on the user’s current location.

The Map Pack: The map pack results also known as the ‘’local pack’’ or lo appear when someone performs a local search. They appear at the top of the SERP and are usually displayed in a blue box.

They are also known as the ‘local pack’ or ‘local maps.’

This type of Heating Ventilation and Air Conditioning search result is generated by Google’s algorithm and is designed to help people find businesses near their physical locations.

HVAC Organic Search Results: Organic search results are those that appear below the map pack. They are typically shown in white text and come after the map pack.

HVAC SEO marketing

Google uses different ranking criteria to determine your visibility and position on maps and search engine result pages. So, you’ll need to follow some basic guidelines to have a successful HVAC search engine optimization Campaign.

Here are local HVAC SEO tips that will get your business noticed.

Best 8 HVAC SEO Marketing Strategies That Will Increase Your Organic Leads

1.)  Create A Google Business Profile to Boost Your HVAC Company’s Visibility in Your Local Area

A google business profile, formerly known as google my business, is a free google tool that helps you create a professional-looking Air Conditioning and Heating business profile. It includes information about your company, such as an address, phone number, hours of operation, etc.

It also provides a way to add photos, videos, and other media.

According to Moz, your business profile is a top HVAC company SEO ranking factor. Therefore, you need a well-optimized google business profile to stand a chance of showing up in the maps pack.

However, it goes beyond just rankings.

According to Google, businesses with complete profiles are 70% more likely to get visited by customers and 50% more likely to get considered for purchase.

So if you’re looking to attract more business, ensure your Google profile is up to date!

Here is what a proper Google Business Profile should look like on mobile

Best SEO for HVAC contractors

Best Google Business Profile Practices For HVAC SEO Marketing:
  • Create a Google My Business account and select a business category that best suits your local business category. ”HVAC Contractor” is usually a good one
  • Select a secondary category based on your expertise, such as air conditioning repair service, furnace repair service, air duct cleaning service, and so on.
  • Add your NAP (Name, Address, Phone Number) to your GMB profile. Then, check that your NAP matches the information on your website’s contact page.
  • Include additional business details such as service areas, operating hours, business description, and website URL. Use specific local HVAC SEO keywords in your company description to optimize your GMB profile.
  • Gather reviews from your customers and publish posts and images regularly on your GMB profile to boost your ranking.

2.) Ramp-Up Your Local HVAC SEO And Business Reputation with NAP (Name, Address, and Phone Number) Business Citations

NAP citations are places online where you can list your HVAC business name, address, and phone number. They usually consist of business directories and social media sites.

Google relies heavily on NAP citations when determining the trustworthiness of your HVAC business.

If it sees a lot of consistent NAP citations, it means that the business is likely to be legitimate and have accurate contact information.

So, you should be getting consistent NAP citations for your Heating and Cooling company on as many reputable websites as you can.

If you don’t have any, then you need to start building them now.

Your local SEO for HVAC contracts should focus on different categories of business directories:

  • Get listed on Big aggregators in your service country. If you’re located in the US, you should consider getting listed on foursquare, Yelp, Apple Maps, Yellow Pages, Bing Places, and Facebook.
  • Try to get listed in local business directories. These are typically smaller sites, but help crank-up the HVAC SEO lead generation juices because they are local to your service areas.
  • Niche/Industry directories like Porch and BuildZoom
  • You should also consider social media platforms like Facebook, interest, and Instagram, where you can create a business profile. These are powerful signals to search engines like Google to show your business is open, that you’re engaging with customers and your community, and you deserve visibility.

To get the best out of your NAP Citations.

  • Use local citation-building tools like Ahrefs and SEMRush to find relevant local listings.
  • Make sure all your NAPs are correct and consistent everywhere (Same Name, Address, and Phone number)
  • Ensure your citations link back to your website.

Here is an example of a properly built NAP Citation:

SEO for HVAC companies

3.) Focus on HVAC Relevant Keywords That Will Bring the Right Type of Leads

Keyword research lays the groundwork for other aspects of your Heating and Cooling SEO, particularly content creation for organic search results and Google Business Profile details for map results. They are important for two reasons:

  • They are relevant terms that customers enter into search engines when looking for your company’s services.
  • They are how a search engine determines the relevance of your web page to a search.

As a result, identifying popular terms related to your company’s services can help you get found by searchers and potential customers.

Here are the best keyword research practices for HVAC Local SEO:

Get Professional Keyword Research Tools

Some of the best are Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and KWFinder. To conduct your local HVAC SEO keyword review. However, you can also use free tools like google keyword planner or google autocomplete.

Local Hvac seo strategies

Look for Service and Industry Keywords.

Using your keyword research tools, check for key topics, words, and phrases that your users are constantly searching for when looking to hire an HVAC contractor. A good example is ‘’air conditioner repair’’ or ‘’Furnace Installation.’’

Write down some of your HVAC services, enter them into your keyword research tool, and filter the results by adding locations you service.

Find Popular Keywords

After your first keyword search, you should get a long list of Heating Ventilation and Air Conditioning keyword suggestions.

Getting started on all of them may be difficult. So instead, concentrate on popular HVAC keywords for SEO, i.e., those with the highest search volume and relevancy to your target audience.

Some common HVAC keyword examples include:

  • Air Conditioner Repair / AC Repair.
  • Furnace Repair and Replacement.
  • Air Conditioning Service.
  • Air Conditioner near me.
  • AC not turning on.
  • Heating and cooling services.

If you’re just starting out with SEO for HVAC Contractors, you should sort through your keyword list for the best results.

Check for keyword popularity, ranking difficulty, search intent, and competition and prioritize keywords that are easy to rank and provide more HVAC SEO lead generation opportunities.

Hvac lead generation keywords

Important Takeaways about HVAC SEO and Using Keyword Research:

  • When conducting research, consider the search intent behind the Heating Ventilation and Air Conditioning each keyword.
  • Incorporate keywords into your page titles, headings, content body, Metadata and description, image alt tags, and URLs.
  • You should use HVAC SEO keywords naturally and not excessively in sentences and paragraphs to avoid spamming. Keyword density should be between 1-2%, which means 1-2 keywords per 100 words of copy.
  • Commercial Heating and Cooling keywords should be used on service pages.
  • Use informational keywords in blog posts rather than service pages.
  • Keywords evolve as the HVAC industry does. So, reviewing your website keywords twice annually is a good idea.

4.) Create Local HVAC SEO Content to Position You as an Industry Expert

Once you’ve completed your keyword research, the next step in improving your search engine optimization is to develop a content strategy. This is writing about topics you identified in your keyword research in a way that sets you apart from your competitors.

Your content should be of high quality and satisfy the search intent to increase your website traffic, engagement, and conversion.

Content creation also helps improve your E-A-T (Expertise, Authority, and Trustworthiness), which is an important ranking factor for Google.

The following should be the focus of your local HVAC SEO content strategy:

Home Page: This is the most important page on your site. It should contain a clear call to action and be optimized with relevant industry keywords. You should also use this page to promote your other pages.

Service pages: Create separate pages for each of the services you provide. The service pages must include highly optimized content that describes your heating, cooling, and indoor air quality services.

Location Pages: Listing your locations is an effective way to send local signals to search engines. Ensure you include detailed location information, including maps, directions, hours of operation, phone numbers, and more.

A dedicated Contact Page: Ensure you have detailed information about your HVAC business on your contact page. Include your company name, address, and phone number. These are popularly known as NAP and are essential ranking signals to search engines like Bing and Google.

Here is an example of this SEO strategy for HVAC business done correct:

local hvac company seo strategy

Add Testimonials:  Google sees testimonials as a sign of trust, which can help boost confidence in your business and search results. So collecting and displaying testimonials from happy local customers on your website is a great way to boost your HVAC search engine optimization.

Blog: Create a separate blog on your HVAC website to discuss common questions your users are seeking answers to. Your content should be helpful and visually appealing to readers. New content should be consistently posted over time. This helps google see you as an authority in your industry and locality, giving you an edge over your competitors. Providing content that is high value to searchers will result in Google rewarding you with higher rankings.

Extra Tips: Use high-quality images, infographics, and videos in your blog posts and pages to add depth and quality to your content. According to research, videos and images increase a page’s click-through rate (CTR) and encourage users to spend more time on the page. Ensure your blog videos are short and concise and your images are unique.

5.) Optimize Your HVAC Website to Give You A Competitive Advantage

If you want your Air Conditioning and Heating website to rank well on search engines, you can’t just rely on having high-quality content. You’ll also need to make sure your website is optimized for search engines to understand it and its content.

There are many aspects of HVAC on-site optimization, but we’ve narrowed down our list to the most important ones.

Good SEO For HVAC Companies Require Unique Titles & Headings

Effective titles and headings play a huge role in how well your content performs. If you use the same titles and headings across all of your pages, then search engines will not be able to tell which page is relevant to a user’s query.

Your content should also be organized into headings (h1>, h2>, h3>, and so on).

For Great Local HVAC SEO: Write compelling Title Tags and Meta Descriptions

The website page’s title tells visitors and search engines what the page is about and helps them understand how relevant it is to the search query.

To ensure that your web pages rank for target keywords, include the HVAC SEO keywords in the page title.

Similarly, the meta tag contains a brief description of your webpage and can influence the click-through rate from the SERP.

HVAC Search Engine Optimizing Tips For Title Tags And Meta Descriptions:

  • Your website’s title and meta tags must be unique for each page.
  • They must describe the page in a way that corresponds to the searcher’s intent.
  • Title tags cannot be longer than 60 characters.
  • Best HVAC SEO marketing practices states your meta description must be no more than 160 characters long and no more than three sentences long.
  • Your website title, meta tags, and other HTML elements must include primary keywords and, if possible, your service location, contact information, or brand tag.

Use Internal and External Linking

Adding and managing internal and external links strategically can help to increase the authority and ranking of your HVAC website.

While internal linking refers to links that connect pages on your website, external linking refers to links that direct readers to sources outside your web domain.

Best HVAC SEO Link Strategies:

  • Use clear call-to-action to link a reader to your service and contact pages.
  • Use internal links to refer your customers to new content and additional services to give them multiple options.
  • When adding a link, ensure that the anchor text fits within the context of the sentence and matches the content to which it links.
  • If using top HVAC contractor SEO practices for external links, only link to sites that are authoritative and trustworthy. Do not link to your competitor’s websites, as you may end up losing your customer to them.
  • External links should be opened in new tabs so that the reader can easily navigate back to your website when they are done looking at the related content.
  • Don’t put too many links on a given page to avoid confusing search engine robots.

Optimize your URL Structure

A well-structured URL is required for Google to index your webpage. The URL should be short and concise, and it should contain the exact topic displayed on the SERP. As part of your on-page SEO for HVAC businesses,

  • Remove any extraneous words from your URL.
  • And use a prominent keyword within the URL structure.
  • A good HVAC URL structure should look like this; https://hvaccompany.com/services/ac-reapair/

Optimize your Images with Alt Text

Alt text is the description of an image that appears when someone mouses over it. Search engines use alt text to determine whether or not an image is useful to a searcher.

Add Schema

Schema.org was invented to create a common language between major search engines Google, Bing, and Yahoo. It allows you to mark up your Heating and Cooling website with structured data, which helps search engines understand what each webpage is about. This includes things like opening hours, price ranges, special offers, etc.

You can use schema markup to improve your HVAC contractor SEO, and tools like Hall Analysis have made it really easy to set up.

  • Fill out the form here and wait for it to generate a code on the right-hand side.
  • Next, paste the code into the header section of your website
  • Finally, test your schema with Google’s structured data testing tool

You should see something like this to know your schema is valid:

6.) Build Links To Improve Your Heating And Cooling Brand Authority

Backlinks are one of the most effective ways to boost your HVAC company’s SEO. Backlinks are links pointing to your site from another website and can boost your brand authority on search engines.

In 2016, Google said that backlinks are one of their top three ranking factors, and the good news is regular link-building strategies will also work for local SEO for your HVAC company.

Here are a few HVAC link-building tips:

  • Reach out to other local (non-competitor) businesses for links
  • Find blogs that cover your niche and pitch your articles there. Ensure you add value to the post by including a resource box with links to your website.
  • Share your content on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
  • Contact your local newspapers and Support and sponsor local events

Local Link building is an ongoing process, but these simple steps will help you start off on the right foot.

7.) Implement Technical SEO For Heating And Cooling To Improve Your Users Experience And Conversion Rate

Technical SEO for HVAC marketing seems to be a more complicated concept for contractors. It involves technical aspects of your website, such as security, speed, navigation, mobile friendliness, and links.

However, don’t be put off by the word “technical”; the basic steps are fairly simple.

Webpage Security

Since 2014, Google has been using webpage security as a ranking factor. This ensures that user information is secure when entered into a website. As a result, Google prefers to rank webpages that begin with “HTTPS.” So, if your website isn’t already using HTTPS, make the switch right away.

Heating Ventilation And Air Conditioning Website Speed

According to research, more than 40% of visitors will abandon a website if it takes more than 3 seconds to load.

Consider a customer who visits your website needing an emergency HVAC repair. If your website takes too long to load. the customer can impatiently click off and move to a competitor’s website that loads faster.

This can lead to decreased traffic, engagement, and lead generation for your HVAC website and business.

Use tools like Google’s Page Speed Insights and GTmetrix to monitor your website speed from time to time. These tools will diagnose and recommend solutions to speed issues on your website.

Speed Optimization for HVAC companies

Common solutions to slow-loading websites may include optimizing and compressing images, fixing redirects, clearing caches, and removing other redundant files from the web pages.

HVAC SEO Lead Generation Tip: Focus On Mobile Optimization

Mobile devices account for more than 60% of all online local searches, so it’s not surprising that they have become a huge ranking factor for HVAC websites.

Google is doing everything it can to satisfy its mobile users. That means you must optimize your site for mobile use to rank on Google SERP.

  • Work with your web designer to create a mobile-friendly website.
  • Test your web pages on smartphones and tablets to ensure that they load quickly.
  • Use Google’s Mobile-Friendly Test tool to test your website’s mobile responsiveness.

Broken links

A broken link is one that no longer works on your website because the linked webpage no longer exists, or its URL has been changed. Broken links can have an impact on your website’s reputation and ranking. As a result, you should always repair them.

An easy way to detect broken links is to use Google Webmaster Tools and look under “Crawl Errors” for URLs that return ‘’error 404’’ on your website.

To find broken external links, copy the webpage URL into Ahrefs Site Explorer, and get reports for external links. Once you identify a broken link, reach out to the webmaster and request an update to the incorrect URL.

Boost User Experience, Then Boost Your HVAC SEO Rankings

Proper website navigation, text font, and quality of your website design contribute to user experiences.

Users tend to stay longer on your pages and take action, which could be a good signal to google about the quality of your pages. This can boost your HVAC website SEO ranking.

8.)  Turbo-Boost Your HVAC SEO Marketing And Number Of Leads You Get By Analyzing Your Performance in Your Service

HVAC search engine optimization does not result in an instant higher ranking of your website. It may take up to 6 months to rank on the first page of Google and other search engines for your target keywords.

Until then, you must keep track of your progress and make necessary improvements to your website’s SEO. Even after reaching a top spot-on Google SERP, you still have to monitor your SEO HVAC performance to remain competitive.

There are several useful tools for measuring your SEO success. Google Analytics and google search console are free tools that can you can use to track your website’s performance and learn about your leads’ behavior.

However, you’ll need local tracking tools like local Viking or local falcon to track your google my business performance and map rankings in your service areas.


Wrapping Up SEO For HVAC Contractors

HVAC SEO marketing and lead generation can be a complex and ever-changing task, but if you follow these basic guidelines, you will get better results than ever before.

Don’t get overwhelmed; start your HVAC business SEO strategy in steps, and you will start showing up on search engines when people search for your services in your service areas.

We hope you find this article helpful in your journey to build brand recognition and authority on the net.

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About Mark Buckingham

Mark Buckingham’s (founder) dad was an HVAC and Plumbing contractor. He grew up in an HVAC/Plumbing family business. Mark discovered problems getting the phone to ring, rising cost of doing business and cash flow. The family company had mediocre marketing methods against aggressive competitors with great marketing. They struggled to stay in business.

Mark has over 21+ years of full-time internet marketing and SEO experience working with hundreds of clients.

Mark started an online test preparation company in 2001. His focus on aggressive internet marketing strategies grew the business into a national brand. The company became a national household name among prospective nurses and teachers before he sold it in 2011. 

Mark has a special connection to the HVAC business because of his dad and early experience. You see, Mark’s greatest passion is helping you, the Plumbing, HVAC and Electrical business owner free-up your time and focus to grow-your-company. 

Read and watch his FREE HVAC blog articles and YouTube videos to help you Grow-Your-HVAC-Company now.


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…So you can relax, ‘melt your stress’ and put-this-burden-behind you (quicker and easier than you thought possible)!