Heating ventilation and air conditioning sales are over $40 billion each year in the United States according to Fortune Insight. HVAC sales are projected to grow to $60 billion by 2029. But despite these huge figures and impressive growth rates, your HVAC company has not been getting its fair share of the industry cake.
You know, it’s difficult to stand out in the highly Heating and Cooling business. In many parts of the country, we’re between fluctuating seasons, which often means a shortage of leads. and productivity.
How do you get-more-HVAC sales and attain a 2X-3X Profit Increase in your heating and cooling business?
To get more HVAC sales leads, HVAC sales leads, companies have relied on traditional marketing methods like cold calling/emailing or sending out postcards to generate new customers in their service areas. However, with the increasing technology and digital platforms available today, you need to be more strategic about generating leads for your company.
In this guide, We’ll cover 9 proven HVAC sales gimmicks that work and guarantee more calls, more job leads and more booked appointments. These include:
- HVAC Sales Techniques that will increase your business cash flow.
- Best digital platforms to generate qualified leads and sales.
- HVAC Sales Tips to beat your competitors without spending more.
Best 9 Actionable Tips To Increase Your HVAC Sales And Leads By More Than 40%…
1. Understand Your Local HVAC Market And Customer
Before drawing out an HVAC sales plan, you should understand your potential customer’s wants, needs, and problems they want to avoid. So, you can better tailor your product or service offerings to meet their needs and increase your chances of success in selling.
Understanding your target market sets a strong foundation for your sales process and can help you know where your leads are, their needs and how to reach them to convert them into sales.
You can start by asking some of these questions:
- Does your HVAC business prefer to work with homeowners, commercial businesses, or both?
- Are you looking to service a specific neighborhood?
- How often do people buy new homes in your service areas?
- Are people in your service area interested in learning more about modern HVAC upgrades?
- Do they also have any concerns about air quality or rising energy bills?
This way, you can develop materials like blog posts, sales landing pages, social media posts, and radio ads that address their pain points and offer solutions that are more likely to convert them into sales.
Your HVAC sales should target key decision-makers. That is, people who are actively searching for your business or services on Google and social media platforms with ads. These people will bring traffic to your site and decide whether to choose your company or not.
Provide these prospective customers with a way to contact you easily. It makes it more likely that they’ll do business with you. Just ensure you have a lead form for them to fill out when they land on your pages.
2. Get Leads And Sell Through Your HVAC Business Website
97% of homeowners look online to hire an HVAC contractor in their local area. 93% begin their search on Google….
…Therefore: Make your website into an Online HVAC sales machine!
Put effort, time and financial resources into your website design and how you’re communicating and building a relationship with your ideal customer.
To increase sales in your HVAC company, try to see things and communicate from your customer’s perspective. Identify their greatest problems, frustrations and pain points as it relates to HVAC services. Communicate with your customer the same way they think and feel. Use the same words, expressions and descriptions of their problems described in exactly the same way they would phrase it.
Your sales message must communicate in terms of helping your “target customer” move away from their problems, fears, frustrations and towards their goals, desires, and needs
(in terms of your HVAC services).
STOP focusing on how great your company is (NOT on you).
Focus on the wants and solving problems in the way the customer views things.
(Hint: Most everything else is noise and irrelevant to your customer.)
This way they feel like you understand them and their needs. You’ll build a connection and possibly a longer-term business relationship out of it.
A good website can be your best salesperson and easily convert visitors into calls and booked jobs. You can do online HVAC sales by persuading, closing the sales and taking payment for appointments in advance.
A modern HVAC business website is expected to have these features:
- A Good and Attractive Design – When a user lands on your website, you have less than a second to form an opinion in their mind. Therefore, ensure your site looks simple, readable, and user-friendly to convert your leads.
- Mobile Friendlyn – Mobile devices account for up to 75% of website traffic for local businesses, so make sure your site is optimized for smartphones.
- Informative: Potential customers will most likely evaluate your trustworthiness through your website. Ensure you have enough information about your services and make your contact details easily accessible with a call to action.
- Optimized for search engines: Optimizing your website for search engines ensures your company is easily found on Google for local organic search results and maps. For example, As an HVAC contractor in Miami. You want to appear for searches like ‘’Miami A/C Repair as one of your top keywords. HVAC SEO has one of the greatest ROI’s because long-term it’s more cost-effective and attracts more heating and cooling customers.
- Testimonials and reviews: 92% of consumers read online business reviews before making a purchase decision, and 85% trust online reviews as much as personal recommendations. So, ensure you include testimonials on your website to show customers that they can trust you.
- Rich Valuable Content:Create informational content on your website that answers questions potential customers may ask during their buying cycle.
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3. Be Prepared For Incoming Calls, Emails, Text Response From Leads And Be100% Sure To Follow-Up On Each Lead.
Once your lead channels start to attract your ideal customers, you must prepare to respond promptly to those leads. A quick response system can help to increase your conversion rate by up to 50%,
To achieve this:
- Establish a framework within your team to ensure that the right salesperson responds to a customer as soon as possible.
- Make it simple for customers to contact you by including your phone number in the navigation area of your website, along with a strong call-to-action.
- Use website chat for customers who need to speak with a customer service representative right away.
- Use a confirmation email or voicemail message to notify an inquirer that you will contact them within 24 hours.
- Include a link to your online booking system on your service pages to simplify booking your HVAC services.
HVAC sales are typically not instant during the initial outreach. It may not result in closing a sale, but with proper follow-up, you can convert a good lead into a customer and retain your current customer base.
An Effective HVAC Sales Follow-Up System Includes:
Build adequate email lists to target your existing customers and remind them of your services, promotions, and offers.
Email marketing helps to keep your company at the top of their minds. And even if they don’t require your services right now, they will gladly recommend you to their family and friends who do.
Prepare to make follow-up calls to prospects or qualified leads. This way, you can learn why they are hesitant to hire you and present them with a new offer that will entice them to work with you.
You can also use follow-up calls to retarget old customers and learn why they haven’t requested your HVAC service in a long time while also reminding them of your services and new offers.
4. Keep Your Pricing Simple-To-Understand. Make Paying Easy.
Pricing is one of the biggest factors that influence the amount and frequency of your sales in your HVAC company. If your pricing is too high, you won’t be able to compete with other companies offering similar services.
On the other hand, if your prices are too low, you’ll lose money and fail to generate any revenue.
To set your pricing right, consider the following:
- First, determine what your competitors charge for similar services. Then, set your prices based on how much you think you can charge without losing significant business.
- Avoid a price war by building your brand authority and trustworthiness. Only sell high-quality HVAC products or services and conduct diligent market research to understand customer needs and price sensitivity.
It is also important to simplify your pricing, booking, and invoicing structure so that customers can easily connect with your service and understand how the pricing works.
A good pricing and payment structure should:
- Give accurate and on-site pricing.
- Allow customers to book your service digitally.
- Use of digital invoices to allow clients to pay online.
- Providing discounts and rewarding customers who make larger purchases.
5. Triple Your HVAC Sales By Offering Financing
One common obstacle to making more sales as an HVAC contractor is many homeowners cannot afford to pay for a new heating or cooling system all at once. So, offering financing options makes it easier for them.
You can sell more HVAC services and products by spreading out the cost of the system over time. Because residential and commercial customers can better budget for the new system and not have to worry about a large upfront expense, you can generate more sales and revenue.
This can make a big difference in closing new customers when providing your free quotes because many people are hesitant to install a new HVAC unit without first knowing if they can afford it.
Offering financing options is one way to alleviate this concern and could help increase your HVAC sales and average order value by 10 – 15%, especially on installation services.
- You should try to offer a variety of financing options to your customers. This could include a 0% interest rate or a low monthly payment. Offering these options shows that you are willing to work with your customers to help them afford the necessary repairs or replacements. This can go a long way in building customer trust and loyalty.
- Let your potential customers know the benefits of financing. With financing, they can enjoy no down payment and possible tax deductions. Plus, they’ll have peace of mind knowing that their home will be comfortable all year round.
- Make sure to check in with the customer after financing their HVAC equipment to see if they are satisfied with the purchase. This also builds trust and honesty and keeps such customers needing your services again.
Please schedule a ‘quick call’ if you want an HVAC sales and marketing partner to help double or triple your HVAC business profits.
6. Give Your Customers High Value and Dependable Service
After a fantastic HVAC sales pitch and a convincing pricing quote, a customer may decide to hire you for her HVAC repairs.
However, the quality of your service is what determines whether your relationship with the customer will be a recurring one and bring more business to your company.
A few things critical to the HVAC sales process:
- Ensure your technicians and sales reps are properly trained and certified: This includes staying up-to-date on the latest HVAC technology and trends.
- Communicate Effectively and be transparent: Explain your services clearly to your customers and be upfront about your prices. Also, be happy to answer any questions your customers may have.
- Be punctual and reliable: Show up when you say you will or let your customer know if you’re running late and complete your work promptly.
- Be responsive: Follow up with your customers after the job is done to ensure they’re satisfied.
High-quality services can help to increase your HVAC sales by:
Providing an Opportunity to Upsell and Cross-sell
Upselling is when you suggest additional services or products to your customers that they didn’t request initially. While cross-selling is when you offer them a product or service that is related to their initial purchase.
For example, if you install air conditioning units, you might suggest installing a humidifier as well because it improves indoor air quality. Or, if you repair furnaces, you could suggest adding a water heater so your customers can enjoy hot showers during the cold winter months.
Both are critical for increasing your revenue and profits from a single client willing to spend on multiple services.
Gaining Positive Ratings and Reviews
Positive reviews are gold for building your company’s reputation and attracting new customers. Satisfied customers are more than willing to leave reviews on your website and social media platforms.
Receiving More Referrals
Referrals are trust signals, and you are more likely to convert 85% of your potential customers that comes through referrals.
HVAC sales are made (almost automatically) when you provide quality service. Satisfied customers will be more than willing to refer you to their friends and family, resulting in increased sales for your heating and cooling business.
7. Increase (And Keep) HVAC Sales From Existing Customers
Maintaining and increasing customer retention by 5% for our HVAC contractors has resulted in a 25% to 95% increase in sales profit over the past five years. A stellar Customer retention strategy is vital in scaling your HVAC business profit.
Here are some HVAC sales tips you can execute right away:
- Providing your customers with freebies from time to time to increase your revenue. For example, you can provide free maintenance for a set period of time if a customer upgrades her HVAC system or a discount if she subscribes to your HVAC maintenance plan. As a result, you encourage customers to sign up for more of your paid services by offering these free services.
- Giving extended warranties to lock down a customer and increase your customer lifetime value (CLV).
- Offering referral commissions to encourage your customers to bring in new clients.
8. Train and Equip Your Technicians To Improve Closing Rates
In the HVAC sales process, every member of your team is crucial for success.
It’s important to know that even the best HVAC sales reps and technicians need some training when it comes to pitching your products and services.
While they may not need to be expert sales professionals, a crash course in the basics can’t hurt. Some basic, commonsense HVAC sales tips for your reps and techs can drive sales to another level. At the very least, you can help them to feel more comfortable talking with customers and be ready to make recommendations. Doing this will set them – and your business – up for success!
While customer service representatives keep your customers’ experiences in check, technicians are the ones who actually do the work and have the specialized knowledge to do so.
You should train your HVAC technicians to always be happy to educate customers to understand not only what they’re recommending but also why it’s the best solution for their needs.
You want your customers to be confident in the decisions they are about to make about their homes, So, Instead of just saying ‘you need this or that,’ your technicians should explain how the product works and how it can save the homeowner money on their energy bill. This makes it easier for customers to trust and patronize your business.
Provide Your On-field Techs with Inventory and Price List
In today’s world, people want things right away. They don’t want to wait. That’s why businesses need to be able to provide instant gratification.
Equip your technicians to be able to show potential customers that you have what they need right away. For example, if your techs can show a homeowner that you have the products they need on the truck and ready to go, you’re much more likely to make the sale.
Another great idea is to ensure your techs keep these inventories and their prices on their phones or tablets. Customers love looking at pictures and videos of the products they are interested in. It gives them a better understanding of what they are looking at and can help them decide on the spot.
9. Spy On How HVAC Competitors Sales Process And Look For Tips You Can Borrow
A smart move would be to take a close look at your competitors’ HVAC sales strategies to see how you can improve on them.
Of course, you’ll want to be careful not to copy your competitors too closely. But by studying their strategies, you may be able to come up with some new and innovative ideas of your own that can help you boost your sales and profits.
Conduct competitive research at least once a quarter to strategize your sales. This way, you can keep up with industry trends and stay ahead of the competition.
You might want to consider offering more competitive pricing or providing additional services that your competitors don’t offer.
A good idea is to offer bundled services to customers who often call you for standalone services like vent cleaning, ac repair, and furnace repair. Then, you can wrap all of this up in a regular maintenance package for your customers at a discounted price.
Whatever you do, just make sure you’re always thinking about how you can stand out from the rest.
Is Your Online HVAC Sales Process Mediocre (Or Non-Existent)?
With these 8 actionable HVAC sales tips, you have a direction and can begin to plan and re-strategize your HVAC sales process. And in no time, you can expect to increase your company’s profit and put it ahead of the competition.
If any of these in the HVAC sales process appear daunting to execute, don’t worry; we are here to help while you focus on fieldwork and running your day-to-day business.
Discover how you too can grow your company and HVAC sales. Move to the top of Google now. — Schedule an HVAC contractor marketing strategy session right now.