In the digital age, the way business owners approach their customer relationships and forge ahead of the competition has changed dramatically. With a heavy focus on your website and digital content, the HVAC business card is all but obsolete – right? Not so fast. While the digital space is critical, don’t throw away your air conditioning HVAC business cards just yet.
Naturally, every HVAC contractor wants to grow. The question is, how much do you want to grow? Nobody can define success for you, so before you can experience what that looks like, first – you need to decide what you want for your business.
What Are Your Biggest Frustrations And Problems As An HVAC Contractor?
Without even thinking about goals or the type of company you want in the future, first think about your challenges. What roadblocks are in place that hold the most significance for you as a business owner?
For a lot of HVAC business owners, two primary factors present constant challenges daily. These two issues are usually perpetual factors standing in the way of your path to success:
- Customer Behavior
- Stiff Competition
These two elements are seemingly never-ending sources of roadblocks for any HVAC owner. You may not even be aware that these are the biggest challenges standing in your way – don’t worry, many owners aren’t. But that doesn’t mean they require any less attention.
Once you find a direct path through these challenges, you’ve more or less found the road to achieving the two primary goals of most HVAC business owners.
What Are Your Goals As An HVAC Company Owner?
Regardless of how you word them or the context, they’re placed in, at the root, most owners in the HVAC business share two common goals. These goals are:
- Customer Relationship:
Any issue you have with customers – whether it’s obtaining more of them, building a better rapport, earning more repeat business, or virtually every other clientele-related challenge, all stems from your customer relationship. You can trace virtually any issue a customer has directly back to the relationship you have with said customer.
Essentially, your existence as an owner up to this point has consisted of the never-ending quest to master customer relationships. How do you keep your customers happy? How do you keep your customers coming back? How do I get my customers to refer new businesses? How do I get customers to stop bad-mouthing me? You master the customer relationship.
- Outshine the Competition:
When we say outshine the competition, it doesn’t mean make more money than them. It’s an all-inclusive term that outlines how your company grabs consumers’ attention before you do. Because it’s not the company with the lowest prices, it’s not even the company that necessarily does the best work. In a perfect world, that’s all that would matter – as long as your work was top-notch, you’d get all the customers.
Unfortunately, it’s not that easy, although the quality of work DOES go a long way in the end, so don’t be fooled. HVAC marketing is squat without top-tier work. But the point is, you’re going to need something to propel that work into the homes of your customers.
And how do we do that?
Believe it or not, perfecting your HVAC business card design can do a lot more for you than you thought possible.
Can HVAC Business Cards Me Grow My HVAC Business?
That’s right. Having a quality HVAC business card template will position you to solve the above-mentioned roadblocks on the way to crushing your goals. But how? Everything that matters takes place on the internet, right? Shouldn’t my energy and money go into a shiny website and paid ads?
Sure, those things are important, but there are a few things you need to know.
First, a whopping 72% of consumers stated that they were more likely to do business with a company with a quality HVAC business card. With a statistic that strong, you might want to hesitate to throw out the business cards and stickers just yet.
Got your attention yet? We thought so. Don’t worry – we’ll show you some of the best HVAC business card examples, how to incorporate HVAC logos in business cards, include your slogan, and how to design a business card that drives more sales.
But before we get into HVAC business card ideas and templates, let’s be clear on exactly how the right custom templates can help you with the above challenges and goals.
How to Attract HVAC Customers and Outshine Your Competition
Okay, so how exactly does a good HVAC business card idea allow you to strengthen the customer relationship and stand out amongst a sea of contractors? It’s simple – and honestly, it just comes down to the fundamentals.
A Full-Color Design HVAC Business Card Is the Perfect Item to Leave
This handles both sides of the fence. Do a great job, and you’ve got an automatic call back next time just by leaving your customer with a business card. Where will they put it? On the refrigerator or somewhere that’s easy to find. If you don’t – where will they look next time they need service? Online for your number, where they’ll discover hundreds of other numbers once again. If you think this doesn’t hurt your chances, think again.
Plus, what better way to outshine the competition? When your beautiful, full-gloss flyer or HVAC business card design is already in their house, you’ve got a leg up on the competition.
Business Cards are Marketing Tools with a High ROI
The power of a quality business card for HVAC contractors is incredible. By using business cards mixed with different sets of data or testing out new designs, it becomes easy to nail down customer behavior. And you want to outmatch your competitors?
By taking advantage of the right business card template for HVAC businesses, you can dominate your competition. You make your brand sticky, number one. Number two, a good business card or some type of HVAC postcard used in a direct mail campaign will demonstrate why you’re a much better choice than any other company. List your specialties, highlight your slogan and logo, and include photos of your equipment. Whether you’re using Heating and Cooling business cards in a direct mail campaign or handing them out after jobs, you’re working with a deadly marketing tool.
The Innovation
Nothing strengthens the customer relationship more than demonstrating how unique you are and how innovative you can be. Customers love to see fresh, new ideas. How innovative can you be with your business cards? Quite a bit, right? Put this one to good use.
The same goes for outshining other HVAC companies. Which business card for HVAC companies do you think will sway consumers more and allow you to stand out? The innovative, eyebrow-raising version, or the plain, run-of-the-mill version?
Now, what about the business card process? Obviously, creating a business card isn’t rocket science. However, don’t underestimate the power of small changes you can make to your template that drives more positive results.
Whether you decide to have your cards printed at a press or do them in-house (we suggest either designing yourself or working closely with an artist to do so and have the printing store print them), we’ve got the top XXX things to remember when creating your Heating Ventilation and Air Conditioning business card.
How to Get HVAC Customers on Your Side and Away from Your Competitors With These 5 Simple HVAC Business Card Tips
Brainstorming HVAC business card ideas entails much more than just kicking around the colors and font you’ll use for your template. Although these things are important, additional elements come into play, especially when you want to make a serious impact on your customers and put the competition in the rear-view mirror. Use these simple but effective strategies to help your HVAC company make its mark.
1.) What to Put on the Front of an HVAC Business Card
Make no mistakes – the most critical part of your business card is the information on it. However, it’s important not to overload clients with useless info. Only the most pertinent information in its most basic form should make the cut.
If planned correctly, your card will signal to customers where to look to find the detailed literature they’re looking for – which is where your website comes into play. There’s no reason to include things like “what makes us different” or “things that set us apart.”
Don’t worry about your pricing or any reviews either – this is all website material.
HVAC Business Card Example
Make your Air Conditioning and Heating business card stand out with a simple design and high-quality graphic that tells the story of your brand. This can be your logo, a photo of one of your vehicles, a piece of equipment, or one of your technicians in action. Incorporate your logo into the graphic, if possible, to take up less space.
When a customer needs HVAC work, what do you think is going to hit them like a ton of bricks? Your beautiful card.
Simple But Effective Design
What to Put on HVAC Business Card as an Owner?
As an owner, your HVAC business card should include some basic but important pieces of info. The front of your card should have:
- Your Title. Owner/Operator/President/CEO, etc.
- Your License Number (Excellent Trust Builder)
- Website URL
- Main Phone Number
- Social Media Pages/Tags
With the right design, you’ll sway your customers and outclass your competitors. Now, what about the back of your business card?
2.) What to Put on the Back of a Business Card?
Settling what to put on the back of a HVAC business card, in contrast to the front, can sometimes be a difficult decision. There’s a thin line and a balance that goes into business cards – but moving into the digital age made it much easier to balance the front and back of a business card.
So, your meat – your info, main graphic, and pretty much all the relevant information is on the front. But the magic is on the back.
This is a perfect place to put a QR code. You can choose a few different options for linking the QR code. It can go to a landing page with a first-time customer special. It can go straight to your homepage or any other designated website section. The possibilities are endless.
It’s a cool feature that acts as a subtle CTA for your customers and will certainly go beyond what most organizations do, making you look like a professional in a field of amateurs. Don’t be afraid to use some of the latest tools in the industry to help you create a Heating and Cooling company card that packs a punch.
3.) Your Overall HVAC Business Card Design
You’ve heard the phrase “less is more.” This couldn’t be truer than in the case of your business card design. Don’t send your customers into sensory overload – it’ll take away from the overall message of your card.
It’s important you include just enough to cover key information without going overboard. The MOST IMPORTANT thing to remember – and we can’t stress this enough – is to make sure the business card design for your HVAC business matches your website.
If you don’t keep a uniform look, you’re doing your brand injustice. Brand uniformity is one of the most important elements for any organization. And second, it just looks more professional. Colors, shapes, themes, and other styling elements that end up all over the place just look unprofessional and leave a bad taste in your customers’ mouths.
This makes them unpredictable, and little things like this can push them away from doing business with you. Don’t believe it? There’s been hours and hours dedicated to studies on topics just like this.
Just how important is uniformity? How about a 33% increase in revenue for organizations that follow through with this strategy? That’s more than just a little bit.
Placing the right amount of focus on brand uniformity does wonders for your customer behavior. And think about it – it only makes sense. Traditionally, in business, there’s an element called mirroring.
It’s generally applied in sales – and essentially is a tactic that explains if you mirror your customer’s personality and behaviors, they feel more comfortable and become more predictable. The reverse applies.
If you keep your Heating and Cooling brand uniform and your customers see this, they become more predictable. They see you as professional; they see the uniformity – all these things are happening behind the scenes mentally, which leads to predictive behavior. If you’re unorganized and unpredictable, expect your customers to be the same.
This gives you a huge leg up on the competition. Why? Because unfortunately, consumers are used to dealing with the “HVAC guy with the deal” in the unmarked van. Be that breath of fresh air they need. It starts with your HVAC business card design.
What’s a Good PT for HVAC Business Cards?
One of the biggest questions that come up during any business card brainstorming process is what PT to use. Most places will tell you 16 PT – which is the standard. We’re not looking for the standard.
Don’t be afraid to go bigger. Using 18 or 32, and even heavier stock, only makes your card stand out more. Just be sure you’re using a high-quality printer to lay the work down.
4.) Don’t Be Afraid to Get Creative
When we say don’t be afraid to get creative, it doesn’t mean filling the card with wacky HVAC business card designs and crazy colors. Remember, we’re sticking with a uniform theme. Use eye-catching graphics but don’t get tacky. We want a color-coordinated, minimalist, but effective design that matches your website and brand.
So how do we get creative? There are plenty of options with tools to help get the creative juices flowing. However, you can manually implement the following ideas in addition to any assistance you have from agencies or building tools.
Include elements that get the customer involved and get them excited. Include things that hardly anyone else is doing.
Turn your business HVAC card into a magnet. This guarantees that your customer puts it right on the refrigerator – they’ll always see it, and you’re always ahead of the competition. Whenever your customer cooks dinner or does any other important task, you’re right there.
The kitchen is where all important things happen. Family talks at the table. Functions. Gatherings. Celebrations. If you’re there for every moment, you won’t soon be forgotten; we promise you that.
Another super-powerful idea – put some type of customer reward or bonus system on the bottom of your card. We suggest placing it under the QR code. Sometimes you can get away with putting it on the front corner or dead center under your info – it depends on what you can squeeze in there without crowding your business card design.
It’s simple – just a few tiny squares with things like “First Inspection Free,” “3rd Call 20% Off,” and “10% off for Family.” Things like this on your card end up being very, very powerful.
5.) Have a CTA!
The final and one of the most important (but often forgotten) elements in the design of your HVAC business card – include a Call-to-Action. It seems simple, but when you don’t include a CTA, you’re shooting yourself in the foot.
How important is a CTA? Well, on business landing pages, having an impactful CTA increased conversion by 80%. That’s more than a game-changer. That’s a life-changer.
Your CTA doesn’t have to be witty or mind-blowing. Simple things like:
- Call today for your free inspection
- Don’t overheat, call us today
- There’s no reason to freeze, call us today
- Call us for a free inspection and expert repair
- Call our HVAC experts today
Anything that demonstrates urgency and pushes them to pick up the phone is all you need.
Leverage the Power of HVAC Business Cards
Did you know that choosing the right HVAC business card idea could be so powerful? In the end, all of the above ideas are cost-effective. It only costs between $100 and $200 for 5,000 HIGH-QUALITY business cards. And that’s top of the line.
When you stay minimal but hold a sense of urgency and remain assertive in your CTA – all while including relevant information and including an element of creativity, you can’t go wrong. You sway your customers and pull so many emotions out of them while keeping your foot on the gas – your competition will find it difficult to keep up.
We have all-in-one solutions for your HVAC business cards to help you deploy these strategies and more. It’s not hard to step your game up – and having a source for the tools you need is extremely important. Find out more about the latest business card creation tools today.
