With a market size of $128.7 billion in 2022, the Electrical industry is large and important. Though the industry is expected to decline slightly in 2022, it has shown strong growth of 2.3% in recent years (2017 to 2022).
If you are a service provider in the electrical industry, you must have a comprehensive advertising and marketing strategy to succeed. This guide will give you everything you need about electrician advertising, including the most effective marketing strategies, platforms, and tactics.
Image Courtesy: www.ibisworld.com
Electrical businesses often face several problems when it comes to advertising. They may not have the budget for traditional advertising methods or be unsure how to reach their target audience. Additionally, electrical companies may need help to stand out from the competition.
However, there are many ways that electrical businesses can effectively advertise their services. You can use online and offline marketing techniques to reach their target market and generate leads.
This blog post will explore some of the most effective advertising techniques for electrical businesses. We’ll cover various topics, including online marketing and traditional methods of ads. By the end of this post, you’ll better understand how to advertise your electrical business.
3 Things to Keep in Mind Before You Plan to Spend on Advertising
As an electrical business owner, you know there is always room for growth. But before you start spending your hard-earned money on advertising, you should keep a few things in mind.
i.) Keep Your Business Objectives in Mind
First and foremost, keeping your business objectives in mind as you plan for growth is important. What are your goals for your electrical company? Do you want to increase sales by 20%? Do you want to expand into new markets? Do you want to launch a new product or service?
Whatever your goals, ensure your growth plans and electrical advertising ideas align with your business objectives. This will help you to measure your success and ensure that your expansion is profitable.
ii.) Make the Best Use of Your Advertising Budget
As you plan for growth, making the best use of your advertising budget is important. If you have a limited budget, you may need to be creative in your approach to marketing. Some cost-effective marketing techniques can help you to reach your target market without breaking the bank.
What should be your budget for advertising?
People often ask how much they should spend on advertising. While there is no easy answer to this question, you should keep a few things in mind.
The general approach of advertising budget explains that 25% of the total sales revenue should go as advertising, while the remaining 75% should make up (COGS, OpEx, and owner’s dividend.
This quadrant is the most important for businesses because it will help them grow and scale. Without reinvesting a portion of their sales revenue into advertising and growth, businesses will plateau and eventually stagnate.
Of course, this is just a general guideline. Your advertising budget depends on several factors, including your business objectives, target market, and available resources. In reality, it is observed that the total marketing budget in 2022 is below 10%, as revealed by gartner.com.
iii.) Understand the Modern Buyer’s Journey
If you are in the industry for the long term, you know the modern buyer’s journey is no longer linear or predictable. Thanks to the digital age, buyers can now access a wealth of information to make informed purchases. This has led to a more complex and looping buyer’s journey, full of twists and turns. As a result, businesses need to understand the modern buyer’s journey to serve their customers better.
The modern buyer’s journey has different phases, and different needs and behaviors characterize each phase.
- Awareness
- Consideration
- Purchase decision
- Loyalty
Image Courtesy: HubSpot
It is important to note that buyers may not always linearly move through these phases. They may loop back and forth between phases or even skip phases altogether. As a result, advertising efforts need to address buyers’ needs at any stage of the journey.
The Best Electrician Advertising Strategy Tailored to Your Business Needs
As you can see, there are many factors to consider when planning for growth. By keeping these things in mind, you can develop a growth strategy tailored to your business needs and objectives.
1.) Social Media Electrical Advertising
Social media can be a great tool for electrical businesses of all sizes. It allows one to connect with potential and current customers, build relationships, and drive sales. Social media advertising is great for promoting your electrical services, showing off completed jobs, or sharing positive feedback, reviews, and testimonials.
Facebook Ads
Facebook ads are very popular across all businesses; a electrical business can use Facebook ads for the greater advantage of business promotion. You can boost any post from your Facebook page or create eye-catching ads with different objectives. The objectives/goals of the ad can be anything from brand awareness to website traffic. You pay only when people take the desired action, such as clicking on your ad.
Instagram Ads
Instagram is a great platform to share before-and-after photos of electrical jobs, post customer testimonials, or highlight special promotions. You can use Instagram ads to reach potential customers interested in your services. By running targeted ads, you can reach people in your city or town who are most likely to use your services.
Other Social Media Ads
You can advertise your electrical business on all social media platforms, including Youtube, Reddit, Quora, Pinterest, etc. Though different social media work differently, advertising works almost the same. You set your goal and pay the platform upon fulfillment.
2.) Google’s PPC Advertising for Electricians
Google is the place to be if you want to be seen by people searching for a electrician in your area. By advertising on Google, you can put your business in front of potential customers precisely when they’re searching for what you offer.
PPC, or pay-per-click, advertising, is a type of online marketing in which businesses bid on keywords to display ads to users who have searched for those keywords. When a user clicks on an ad, the business pays a fee to the advertising platform. PPC advertising can be an effective way to drive traffic to your website and generate leads.
Google’s Local Services Ads for Electricians
Local Services ads (LSAs) are PPC ads that appear at the top of the search results when someone searches for a local service. LSAs are only available in select categories, and electrical is one of them.
With Local Services Ads, you only have to pay when somebody interested in your service contacts you. Local Service Ads can be a great way to get your electrical business in front of potential customers. They are especially effective if you’re a new business or trying to break into a new market.
Google Search Ads for Electricians
Google search ads are a Pay-Per-Click (PPC) advertising model where businesses can place ads on Google.com and its partner websites. These ads appear when people search for terms related to a business’s products or services.
When someone clicks on a Google search ad, the business pays a fee to Google. Search ads can be an effective way to generate leads and drive traffic to your website.
Google Display Ads for electricians
Unlike Google search ads, Google display ads don’t appear in response to a user’s search query. Instead, they are displayed on websites participating in the Google Display Network. When someone clicks on a display ad, the business pays a fee to Google.
Display ads can be a great way to generate awareness for your electrical business. They can also be used to target potential customers and generate leads. They can be especially effective if you’re running a promotion or sale.
Image: Internet advertising spending worldwide from 2007 to 2024 (Statista.com)
3.) Electrical Advertising on Lead-Generation Websites
A lead-generation website is a type of website that is designed to generate leads for businesses. These websites usually have forms that users can fill out to request more information about a product or service.
Many lead-generation websites allow businesses to pay for leads. You only have to pay when someone expresses interest in your services by filling out a form. Lead-generation websites can be a great way to generate leads for your electrical business.
Nextdoor
By advertising on Nextdoor, your electrical business has the potential to be seen by local homeowners or businesses in dire need of your expertise. You can use Nextdoor to introduce yourself and advertise specials/deals, which will help build customer loyalty and word-of-mouth marketing.
Thumbtack
Homeowners can find vetted electricians in their area using Thumbtack, and Electricians only receive leads they’re interested in pursuing, so they save time and money. Thumbtack has been very popular lately, and you can advertise your electrical business for onboarding customers.
4.) Traditional Advertising for Electricians
Traditional advertising mediums like TV, radio, and print can be effective for electrical businesses. These mediums allow you to reach a wide audience and generate awareness for your business. You can use traditional advertising to target potential customers and generate leads.
Sponsoring local events
Sponsoring events or sports teams is a great way to get your business name out there and show your support for the community. This will help build goodwill and brand awareness. You can also use traditional advertising to run promotions or sales.
Hosting on local TV or Radio
You can host a local TV or radio segment to introduce yourself and your electrical business. This is a great way to generate awareness and build credibility. You can also use this opportunity to run promotions or sales.
Print Advertising
You can place ads in local newspapers, magazines, or direct mailers. This is a great way to reach potential customers who might not be using the internet to search for electrical services. You can also use print advertising to run promotions or sales.
Referral Programs
Referral programs are a great way to generate leads and grow your business. You can offer incentives to customers who refer new customers to your business. This is a great way to build customer loyalty and expand your reach.
Top Electrician Advertising Tips from Our Experts
When advertising your electrical business, there are many options to choose from. It cannot be easy to know where to start. We’ve asked our experts to share their top picks for electrical advertising.
a) Use a Local Vibe While Writing Your Advertising Copy
If you’re advertising to a local audience, ensure your copy reflects that. Use language that is familiar to your target audience and speaks to their needs. This way, your audience will be able to connect with you on a personal level and be more likely to use your services.
b) Create a Sense of Urgency
When it comes to electrical, people often need services ASAP. Use this to your advantage by creating a sense of urgency in your ads. This will prompt people to take action and contact you for help. You can use phrases like “act now” or “call today.”
c) Use Testimonials and Reviews
If you have happy customers, use their testimonials and reviews in your advertising. This social proof will show potential customers that you’re a trusted business that can be relied on.
d) Use Discounts and Special Offers
Who doesn’t love a good discount? Use discounts and special offers in your electrical ads to entice people to use your services. You can offer a percentage off, a free service, or a special deal. Just include an expiration date to create a sense of urgency.
e) Showcase Certification and Awards
If you’re certified or have won awards, showcase this in your advertising. This will show potential customers that you’re a credible business with the skills and experience to do the job correctly.
f) Use Call-to-Action Buttons
Use call-to-action buttons in your ads to make it easy for potential customers to take action. Include a button that says “call now” or “schedule a consultation.” This will make it easy for potential customers to get in touch with you and use your services.
g) Track Advertising Performance and Act
Whatever advertising type you use, it’s important to track your performance. This way, you can see what’s working and what’s not. Make sure to track metrics like reach, leads generated, and conversion rate. Then, adjust your campaigns accordingly.
No matter what type of advertising you choose, use these tips to create effective ads that will generate leads and grow your business.
Frequently Asked Questions
How do I get clients for my electrical?
As a new electrical business, spending time marketing your services and getting new clients is essential. There are various ways to do this, and you should list your business goals and prioritize your budget according to the outcome you want for your business.
Short-term advertising efforts, such as PPC ads, can effectively get quick results. However, they may not be sustainable in the long term. Also, consider investing in SEO for your website so potential clients can easily find you when searching for online electrical services.
Word-of-mouth is also a powerful marketing tool, so make sure to give each client an amazing experience, so they’ll be happy to recommend you to their friends and family. With a little effort, you can soon build a loyal client base that will keep your business thriving for years.
What is the best platform to advertise a electrical business?
If you’re looking for the best platform to advertise your electrical business, there are a few factors to consider. First, think about your target audience. Are they more likely to be active on social media or prefer traditional methods like print ads or word-of-mouth?
Once you’ve identified your target market, you can choose a platform that will most effectively reach them. For example, advertising on Instagram or Snapchat might be a good option if you’re trying to reach millennials.
On the other hand, if you’re trying to reach an older demographic, advertising in local newspapers or on radio station websites might be more effective. No matter what platform you choose, make sure your advertising is clear, concise, and relevant to your target audience.
With a little planning, you can ensure that your electrical company gets the exposure it deserves.
Do Facebook ads work for electricians?
It depends on several factors, including the quality of the ad, the targeting options used, and the budget. That said, a few general tips can help make Facebook ads more effective for electricians. First, creating an eye-catching ad that will grab attention is important. Second, make sure to target your ads specifically to people who require electrical services.
And third, don’t be afraid to bid high for placement – the higher you’re willing to pay, potential customers will see, and the more likely your ad will be. Following these tips, you can maximize your chances of success with Facebook advertising as a electrician.
Final Words on Electrician Advertising
Investing in advertising for a electrical business is essential to getting your name out there and attracting new customers. You can use many different advertising types, and choosing the right one for your business goals is important.
We hope this guide has given you some useful insights into electrician advertising. If you have any questions or need help getting started, feel free to contact us, and we’ll be happy to assist you. Thanks for reading!
